Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler.
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TextPublication details: London ; Los Angeles : Sage, 2011.Edition: 4th edDescription: xi, 502 p. : ill. some col. ; 24 cmISBN: - 9781412981491
- 658.8 LEE
Book
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| UMU Masaka Campus | 658.8 LEE (Browse shelf(Opens below)) | Available | 45853 | ||
| UMU Masaka Campus | 658.8 LEE (Browse shelf(Opens below)) | Available | 45766 | ||
| UMU Masaka Campus | 658.8 LEE (Browse shelf(Opens below)) | Available | 45767 |
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| 658.8 KER Marketing : the core / | 658.8 LEE Social marketing : influencing behaviors for good / | 658.8 LEE Social marketing : influencing behaviors for good / | 658.8 LEE Social marketing : influencing behaviors for good / | 658.8 MAR Marketing : a critical textbook / | 658.8 MAS The marketing game : with student CD-Rom / | 658.8 MAS Modern retailing : theory and practice / |
Includes bibliographic references and index
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