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Social marketing : influencing behaviors for good /

Lee, Nancy

Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler. - 4th ed. - London ; Los Angeles : Sage, 2011. - xi, 502 p. : ill. some col. ; 24 cm.

Includes bibliographic references and index

ISBN: 9781412981491

Subjects--Topical Terms:
Social marketing
Behavior modification.

Dewey Class. No.: 658.8 / LEE

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