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Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler.

By: Contributor(s): Material type: TextTextPublication details: London ; Los Angeles : Sage, 2011.Edition: 4th edDescription: xi, 502 p. : ill. some col. ; 24 cmISBN:
  • 9781412981491
Subject(s): DDC classification:
  • 658.8 LEE
Item type: Book
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Holdings
Current library Call number Status Date due Barcode
UMU Masaka Campus 658.8 LEE (Browse shelf(Opens below)) Available 45853
UMU Masaka Campus 658.8 LEE (Browse shelf(Opens below)) Available 45766
UMU Masaka Campus 658.8 LEE (Browse shelf(Opens below)) Available 45767

Includes bibliographic references and index

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