Social marketing : (Record no. 36056)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00685nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240318183439.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160817b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412981491 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MARC21 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LEE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lee, Nancy |
| 9 (RLIN) | 4 |
| 245 ## - TITLE STATEMENT | |
| Title | Social marketing : |
| Remainder of title | influencing behaviors for good / |
| Statement of responsibility, etc. | Nancy R. Lee, Philip Kotler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; Los Angeles : |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 502 p. : |
| Other physical details | ill. some col. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographic references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social marketing |
| 9 (RLIN) | 5 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Behavior modification. |
| 9 (RLIN) | 6 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 7 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UMU Masaka Campus | UMU Masaka Campus | 17/08/2016 | 658.8 LEE | 45766 | 17/08/2016 | 17/08/2016 | Book | ||||||
| Dewey Decimal Classification | UMU Masaka Campus | UMU Masaka Campus | 17/08/2016 | 658.8 LEE | 45767 | 17/08/2016 | 17/08/2016 | Book | ||||||
| Dewey Decimal Classification | UMU Masaka Campus | UMU Masaka Campus | 31/08/2016 | 1 | 658.8 LEE | 45853 | 30/03/2022 | 31/08/2016 | Book | 30/03/2022 |