Promotion management and marketing communications / Terence A. Shimp
Publication details: Philadelphia : 1993 Harcourt Brace JovanovichEdition: 3rd edDescription: xxii, 682 p. ill. (col.) ; 23 cmISBN:- 0030767482
- 658.8 SHI
Current library | Call number | Status | Date due | Barcode | |
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Archbishop Kiwanuka Memorial Library | 658.8 SHI (Browse shelf(Opens below)) | Available | 1844 |
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658.8 SCH Marketing : contemporary concepts and practices / | 658.8 SCH Marketing : contemporary concepts and practices / | 658.8 SER Services management : an intergrated approach / | 658.8 SHI Promotion management and marketing communications / | 658.8 STA Fundamentals of marketing / | 658.8 STE Marketing channels / | 658.8 STE Success in marketing / |
Includes bibliographical references and index
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