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Promotion management and marketing communications /

by Shimp, Terence
[ Book ] Published by : Harcourt Brace Jovanovich (Philadelphia : ) Physical details: xxii, 682 p. ill. (col.) ; 23 cm. ISBN:0030767482. Year: 1993 Item type: Book List(s) this item appears in: Management
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Current location Call number Status Date due Barcode
Archbishop Kiwanuka Memorial Library
658.8 SHI (Browse shelf) Available 1844

Includes bibliographical references and index

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