Archbishop Kiwanuka Memorial Library Catalogue

Promotion management and marketing communications / (Record no. 1844)

MARC details
000 -LEADER
fixed length control field 006400000a22002050004500
001 - CONTROL NUMBER
control field 001844
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130422t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0030767482
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number SHI
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
-- 1844
-- 1844
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence
9 (RLIN) 9828
245 ## - TITLE STATEMENT
Title Promotion management and marketing communications /
Statement of responsibility, etc. Terence A. Shimp
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Philadelphia :
Date of publication, distribution, etc. 1993
Name of publisher, distributor, etc. Harcourt Brace Jovanovich
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 682 p.
Other physical details ill. (col.) ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management - marketing
9 (RLIN) 9829
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 9830
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Archbishop Kiwanuka Memorial Library Archbishop Kiwanuka Memorial Library 20/06/2008 3 658.8 SHI 1844 13/04/2021 06/04/2021 20/06/2008 Book

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