Promotion management and marketing communications / (Record no. 1844)
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000 -LEADER | |
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fixed length control field | 006400000a22002050004500 |
001 - CONTROL NUMBER | |
control field | 001844 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 130422t xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0030767482 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | SHI |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
-- | 1844 |
-- | 1844 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Shimp, Terence |
9 (RLIN) | 9828 |
245 ## - TITLE STATEMENT | |
Title | Promotion management and marketing communications / |
Statement of responsibility, etc. | Terence A. Shimp |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Philadelphia : |
Date of publication, distribution, etc. | 1993 |
Name of publisher, distributor, etc. | Harcourt Brace Jovanovich |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxii, 682 p. |
Other physical details | ill. (col.) ; |
Dimensions | 23 cm. |
500 ## - GENERAL NOTE | |
General note | Includes bibliographical references and index |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Management - marketing |
9 (RLIN) | 9829 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
9 (RLIN) | 9830 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha issues (borrowed), all copies | 1 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
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Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 20/06/2008 | 3 | 658.8 SHI | 1844 | 13/04/2021 | 06/04/2021 | 20/06/2008 | Book |