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Promotion management and marketing communications /

Shimp, Terence

Promotion management and marketing communications / Terence A. Shimp - 3rd ed. - Philadelphia : Harcourt Brace Jovanovich 1993 - xxii, 682 p. ill. (col.) ; 23 cm.

Includes bibliographical references and index

ISBN: 0030767482

Subjects--Topical Terms:
Management - marketing
Marketing

Dewey Class. No.: 658.8 / SHI

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