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Stand out social marketing : by Mike Lewis.

By: Material type: TextTextPublication details: New York : McGraw-Hill, c2013.Description: xxxi, 286 p. : ill. ; 23 cmISBN:
  • 9780071794961 (alk. paper)
  • 0071794964 (alk. paper)
Uniform titles:
  • 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence /
Subject(s): DDC classification:
  • 658.872 23 LEW
LOC classification:
  • HF5415 .L48725 2013
Contents:
Developing building blocks for success -- Achieving growth by adhering to mission, vision, and values -- Leadership from anywhere (and everywhere) -- Doing well by doing good: integrating philanthropy with business strategy -- Delivering unsurpassed value -- Measuring for excellence (again and again) -- Fostering customer loyalty and building community -- Creating marketing strategies to leverage extreme competitive advantages -- Thriving in change -- Managing crises: moments of truth.
Item type: Book
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Holdings
Current library Call number Status Date due Barcode
Archbishop Kiwanuka Memorial Library 658.872 LEW (Browse shelf(Opens below)) Available 47633
Archbishop Kiwanuka Memorial Library 658.872 LEW (Browse shelf(Opens below)) Available 47634
Archbishop Kiwanuka Memorial Library 658.872 LEW (Browse shelf(Opens below)) Available 47635
UMU Rubaga Campus 658.872 LEW (Browse shelf(Opens below)) Available 47236
UMU Rubaga Campus 658.872 LEW (Browse shelf(Opens below)) Available 47237
UMU Rubaga Campus 658.872 LEW (Browse shelf(Opens below)) Available 47238

Developing building blocks for success -- Achieving growth by adhering to mission, vision, and values -- Leadership from anywhere (and everywhere) -- Doing well by doing good: integrating philanthropy with business strategy -- Delivering unsurpassed value -- Measuring for excellence (again and again) -- Fostering customer loyalty and building community -- Creating marketing strategies to leverage extreme competitive advantages -- Thriving in change -- Managing crises: moments of truth.

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