MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01767cam a2200337 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
17439496 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240318183502.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120823s2013 nyua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2012034106 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071794961 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071794964 (alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.L48725 2013 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Edition number |
23 |
| Item number |
LEW |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lewis, Mike, |
| Dates associated with a name |
1975- |
| 9 (RLIN) |
2032 |
| 240 ## - UNIFORM TITLE |
|---|
| Uniform title |
6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence / |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Stand out social marketing : |
| Statement of responsibility, etc. |
by Mike Lewis. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
c2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxi, 286 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Developing building blocks for success -- Achieving growth by adhering to mission, vision, and values -- Leadership from anywhere (and everywhere) -- Doing well by doing good: integrating philanthropy with business strategy -- Delivering unsurpassed value -- Measuring for excellence (again and again) -- Fostering customer loyalty and building community -- Creating marketing strategies to leverage extreme competitive advantages -- Thriving in change -- Managing crises: moments of truth. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Social aspects. |
| 9 (RLIN) |
2033 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Management |
| General subdivision |
Social aspects. |
| 9 (RLIN) |
2034 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations. |
| 9 (RLIN) |
2035 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social responsibility of business. |
| 9 (RLIN) |
680 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing |
| General subdivision |
Social aspects. |
| 9 (RLIN) |
2036 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Success in business. |
| 9 (RLIN) |
852 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
