Stand out social marketing :
Lewis, Mike, 1975-
Stand out social marketing : by Mike Lewis. - New York : McGraw-Hill, c2013. - xxxi, 286 p. : ill. ; 23 cm.
Developing building blocks for success -- Achieving growth by adhering to mission, vision, and values -- Leadership from anywhere (and everywhere) -- Doing well by doing good: integrating philanthropy with business strategy -- Delivering unsurpassed value -- Measuring for excellence (again and again) -- Fostering customer loyalty and building community -- Creating marketing strategies to leverage extreme competitive advantages -- Thriving in change -- Managing crises: moments of truth.
9780071794961 (alk. paper) 0071794964 (alk. paper)
2012034106
Marketing--Social aspects.
Management--Social aspects.
Customer relations.
Social responsibility of business.
Internet marketing--Social aspects.
Success in business.
HF5415 / .L48725 2013
658.872 / LEW
Stand out social marketing : by Mike Lewis. - New York : McGraw-Hill, c2013. - xxxi, 286 p. : ill. ; 23 cm.
Developing building blocks for success -- Achieving growth by adhering to mission, vision, and values -- Leadership from anywhere (and everywhere) -- Doing well by doing good: integrating philanthropy with business strategy -- Delivering unsurpassed value -- Measuring for excellence (again and again) -- Fostering customer loyalty and building community -- Creating marketing strategies to leverage extreme competitive advantages -- Thriving in change -- Managing crises: moments of truth.
9780071794961 (alk. paper) 0071794964 (alk. paper)
2012034106
Marketing--Social aspects.
Management--Social aspects.
Customer relations.
Social responsibility of business.
Internet marketing--Social aspects.
Success in business.
HF5415 / .L48725 2013
658.872 / LEW