Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar

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Publication details: Amsterdam : 2004 ElsevierEdition: 1st edDescription: xxv, 465 p. : ill. ; 25 cmISBN:

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Holdings
Current library	Call number	Status	Date due	Barcode
Archbishop Kiwanuka Memorial Library	658.8 MCD (Browse shelf(Opens below))	Available		9983
UMU Rubaga Campus	658.8 MCD (Browse shelf(Opens below))	In transit from Archbishop Kiwanuka Memorial Library to UMU Rubaga Campus since 04/07/2023		9982

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Previous	658.8 KOT Principles of marketing /	658.8 MAL Introduction to marketing in Africa /	658.8 MAS The marketing game : with student CD-Rom /	658.8 MCD Market segmentation : how to do it, how to profit from it /	658.8 MCD International business management : decision-making simulation /	658.8 PER Essentials of marketing: a global-managerial approach. Ninth Edition /	658.8 PER Essentials of marketing : a global - managerial approach /	Next

Includes index

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