Market segmentation : (Record no. 9982)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 006710000a22002410004500 |
| 001 - CONTROL NUMBER | |
| control field | 009982 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250617115925.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130425t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750659815 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | umu |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 MCD |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 9982 |
| -- | 9982 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm |
| 9 (RLIN) | 4020 |
| 245 ## - TITLE STATEMENT | |
| Title | Market segmentation : |
| Remainder of title | how to do it, how to profit from it / |
| Statement of responsibility, etc. | Malcolm McDonald and Ian Dunbar |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Amsterdam : |
| Date of publication, distribution, etc. | 2004 |
| Name of publisher, distributor, etc. | Elsevier |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 465 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market segmentation |
| 9 (RLIN) | 4729 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dunbar, Ian |
| 9 (RLIN) | 30809 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 25/04/2013 | 1 | 658.8 MCD | 9983 | 22/03/2016 | 25/04/2013 | Book | 14/03/2016 | ||||
| Dewey Decimal Classification | UMU Rubaga Campus | UMU Rubaga Campus | 20/06/2008 | 658.8 MCD | 9982 | 04/07/2023 | 20/06/2008 | Book |