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Market segmentation : how to do it, how to profit from it /

McDonald, Malcolm

Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar - 1st ed. - Amsterdam : Elsevier 2004 - xxv, 465 p. : ill. ; 25 cm

Includes index

ISBN: 0750659815

Subjects--Topical Terms:
Market segmentation

Dewey Class. No.: 658.8 MCD

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