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Essentials of marketing : a global - managerial approach / William D. Perreault and Jerome E. McCarthy

By: Contributor(s): Series: (McGraw-Hill/Irwin series in marketing)Publication details: Boston : 2006 McGraw - HillEdition: 10th edDescription: xl, 638 p. : ill. ; 28 cmISBN:
  • 0072935898
Subject(s): DDC classification:
  • 658.8  PER
Item type: Book
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Includes bibliographical references and indexes

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