Essentials of marketing : a global - managerial approach /
Perreault, William D.
Essentials of marketing : a global - managerial approach / William D. Perreault and Jerome E. McCarthy - 10th ed. - Boston : McGraw - Hill 2006 - xl, 638 p. : ill. ; 28 cm. - (McGraw-Hill/Irwin series in marketing) .
Includes bibliographical references and indexes
0072935898
Marketing
658.8 / PER
Essentials of marketing : a global - managerial approach / William D. Perreault and Jerome E. McCarthy - 10th ed. - Boston : McGraw - Hill 2006 - xl, 638 p. : ill. ; 28 cm. - (McGraw-Hill/Irwin series in marketing) .
Includes bibliographical references and indexes
0072935898
Marketing
658.8 / PER