Essentials of marketing : (Record no. 32224)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 007170000a22002170004500 |
| 001 - CONTROL NUMBER | |
| control field | 019446 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091109t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072935898 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PER |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 32224 |
| -- | 32223 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 9 (RLIN) | 3923 |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing : |
| Remainder of title | a global - managerial approach / |
| Statement of responsibility, etc. | William D. Perreault and Jerome E. McCarthy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Date of publication, distribution, etc. | 2006 |
| Name of publisher, distributor, etc. | McGraw - Hill |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xl, 638 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | (McGraw-Hill/Irwin series in marketing) |
| 9 (RLIN) | 2234 |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and indexes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, Jerome E. |
| 9 (RLIN) | 10159 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 14/11/2011 | 3 | 1 | 658.8 PER | 37696 | 07/12/2017 | 20/02/2015 | 14/11/2011 | Book | |||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 21/03/2012 | 2 | 1 | 658.8 PER | 38920 | 25/02/2015 | 19/02/2015 | 21/03/2012 | Book | Repair | ||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 21/03/2012 | 3 | 658.8 PER | 38921 | 24/08/2016 | 22/08/2016 | 21/03/2012 | Book | ||||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 21/03/2012 | 1 | 658.8 PER | 38922 | 16/02/2015 | 16/02/2015 | 21/03/2012 | Book | ||||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 21/03/2012 | 3 | 658.8 PER | 38923 | 01/03/2017 | 22/02/2017 | 21/03/2012 | Book | ||||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 21/03/2012 | 2 | 658.8 PER | 38924 | 04/03/2019 | 25/02/2019 | 21/03/2012 | Book | ||||||
| Dewey Decimal Classification | UMU Masaka Campus | UMU Masaka Campus | 24/10/2011 | 4 | 3 | 658.8 PER | 36765 | 29/10/2019 | 31/10/2018 | 24/10/2011 | Book | |||||
| Dewey Decimal Classification | UMU Ngetta Campus | UMU Ngetta Campus | 14/03/2012 | 658.8 PER | 38663 | 14/03/2012 | 14/03/2012 | Book | ||||||||
| Dewey Decimal Classification | UMU Ngetta Campus | UMU Ngetta Campus | 14/03/2012 | 658.8 PER | 38664 | 14/03/2012 | 14/03/2012 | Book | ||||||||
| Dewey Decimal Classification | UMU Ngetta Campus | UMU Ngetta Campus | 14/03/2012 | 658.8 PER | 38665 | 14/03/2012 | 14/03/2012 | Book |