Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

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TextPublication details: New York : McGraw-Hill/Irwin, c2011.Edition: 7th edDescription: xv, 352 p. : ill. ; 26 cmISBN:

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Holdings
Current library	Call number	Status	Barcode
Archbishop Kiwanuka Memorial Library	658.802 WAL (Browse shelf(Opens below))	Available	37277
Archbishop Kiwanuka Memorial Library	658.802 WAL (Browse shelf(Opens below))	Available	37343
UMU Masaka Campus	658.802 WAL (Browse shelf(Opens below))	Available	36652
UMU Mbale Campus	658.802 WAL (Browse shelf(Opens below))	Available	37002
UMU Rubaga Campus	658.802 WAL (Browse shelf(Opens below))	Available	36125
Archbishop Kiwanuka Memorial Library	658.802 WAL (Browse shelf(Opens below))	Available	36162

Previous					No cover image available	No cover image available		Next
Previous	658.8005 PER Applications in basic marketing : clippings from the popular business press /	658.8005 PER Applications in basic marketing : clippings from the popular business press /	658.8005 PER Applications in basic marketing : clippings from the popular business press /	658.802 WAL Marketing strategy : a decision-focused approach /	658.804 HEN The new issue market and the finance of industry /	658.81 CAN Sales administration: principles and problems /	658.81 JOH Churchill/Ford/Walker's Sales Force Management /	Next

Includes bibliographical references and indexes.

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