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Marketing strategy : a decision-focused approach /

Walker, Orville C.

Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. - 7th ed. - New York : McGraw-Hill/Irwin, c2011. - xv, 352 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 9780070171466

LCCN: 2009043026

Nat. Bib. No.: GBB034415 bnb

Nat. Bib. Agency Control No.: 015500690 Uk

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .M3586 2011

Dewey Class. No.: 658.802 / WAL

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