Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

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TextPublication details: New York : McGraw-Hill/Irwin, c2011.Edition: 7th edDescription: xv, 352 p. : ill. ; 26 cmISBN:

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Holdings
Current library	Call number	Status	Barcode
Archbishop Kiwanuka Memorial Library	658.802 WAL (Browse shelf(Opens below))	Available	37277
Archbishop Kiwanuka Memorial Library	658.802 WAL (Browse shelf(Opens below))	Available	37343
UMU Masaka Campus	658.802 WAL (Browse shelf(Opens below))	Available	36652
UMU Mbale Campus	658.802 WAL (Browse shelf(Opens below))	Available	37002
UMU Rubaga Campus	658.802 WAL (Browse shelf(Opens below))	Available	36125
Archbishop Kiwanuka Memorial Library	658.802 WAL (Browse shelf(Opens below))	Available	36162

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Previous	658.8005 PER Applications in basic marketing : clippings from the popular business press /	658.8005 PER Applications in basic marketing : clippings from the popular business press /	658.8005 PER Applications in basic marketing : clippings from the popular business press /	658.802 WAL Marketing strategy : a decision-focused approach /	658.81 JOH Churchill/Ford/Walker's Sales Force Management /	658.8101 ALS Strategic marketing : an applied perspective /	658.8101 ALS Strategic marketing : an applied perspective /	Next

Includes bibliographical references and indexes.

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