Strategic marketing : an applied perspective / Karel Jan Alsem.
Material type:
TextPublication details: Boston : McGraw-Hill, c2007.Description: xi, 324 p. : ill. ; 27 cmISBN: - 0073025860 (alk. paper)
- 9780073025865
- 658.8101 22 ALS
- HF5415.13 .A435 2007
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| UMU Masaka Campus | 658.8101 ALS (Browse shelf(Opens below)) | Available | 36563 | ||
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| 658.8101 ALS Strategic marketing : an applied perspective / | 658.8101 ALS Strategic marketing : an applied perspective / | 658.8101 ALS Strategic marketing : an applied perspective / | 658.8101 ALS Strategic marketing : an applied perspective / | 658.8101 JOH Churchill/Ford/Walkers's Sales force management. 7th.ed. 2003 / | 658.8101 JOH Churchill/Ford/Walker's Sales force management / | 658.8101 JOH Churchill/Ford/Walker's Sales force management / |
Includes bibliographical references and index.
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