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Strategic marketing : an applied perspective /

Alsem, Karel Jan

Strategic marketing : an applied perspective / Karel Jan Alsem. - Boston : McGraw-Hill, c2007. - xi, 324 p. : ill. ; 27 cm.

Includes bibliographical references and index.

ISBN: 0073025860 (alk. paper) 9780073025865

LCCN: 2006013722

Subjects--Topical Terms:
Marketing customer analysis --management.
Market definition situation analysis --strategic marketing planning process

LC Class. No.: HF5415.13 / .A435 2007

Dewey Class. No.: 658.8101 / ALS

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