Library Catalogue

Strategic marketing : (Record no. 29222)

MARC details
000 -LEADER
fixed length control field 01284cam a22003254a 4500
001 - CONTROL NUMBER
control field 14351745
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240318183115.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060424s2007 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006013722
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073025860 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073025865
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm67774111
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BAKER
-- C#P
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .A435 2007
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8101
Edition number 22
Item number ALS
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
-- 29222
-- 29222
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Alsem, Karel Jan
9 (RLIN) 50588
245 10 - TITLE STATEMENT
Title Strategic marketing :
Remainder of title an applied perspective /
Statement of responsibility, etc. Karel Jan Alsem.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 324 p. :
Other physical details ill. ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision management.
Relator term customer analysis
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market definition
General subdivision strategic marketing planning process
Relator term situation analysis
9 (RLIN) 50589
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0642/2006013722-t.html">http://www.loc.gov/catdir/enhancements/fy0642/2006013722-t.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0642/2006013722-d.html">http://www.loc.gov/catdir/enhancements/fy0642/2006013722-d.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Archbishop Kiwanuka Memorial Library Archbishop Kiwanuka Memorial Library 04/11/2009 3 1 658.8101 ALS 29331 16/09/2015 24/08/2015 04/11/2009 Book
    Dewey Decimal Classification     Archbishop Kiwanuka Memorial Library Archbishop Kiwanuka Memorial Library 04/11/2009     658.8101 ALS 29332 04/11/2009   04/11/2009 Book
    Dewey Decimal Classification     Archbishop Kiwanuka Memorial Library Archbishop Kiwanuka Memorial Library 07/03/2012     658.8101 ALS 38509 22/04/2024   07/03/2012 Book
    Dewey Decimal Classification     Archbishop Kiwanuka Memorial Library Archbishop Kiwanuka Memorial Library 21/03/2012     658.8101 ALS 38901 21/03/2012   21/03/2012 Book
    Dewey Decimal Classification     Archbishop Kiwanuka Memorial Library Archbishop Kiwanuka Memorial Library 21/03/2012     658.8101 ALS 38902 22/08/2015   21/03/2012 Book
    Dewey Decimal Classification     UMU Masaka Campus UMU Masaka Campus 20/10/2011 2   658.8101 ALS 36563 11/12/2017 04/12/2017 20/10/2011 Book
    Dewey Decimal Classification     UMU Masaka Campus UMU Masaka Campus 30/11/2011     658.8101 ALS 36505 19/04/2024   30/11/2011 Book
    Dewey Decimal Classification     UMU Mbale Campus UMU Mbale Campus 03/11/2011     658.8101 ALS 37047 03/11/2011   03/11/2011 Book
    Dewey Decimal Classification     UMU Mbale Campus UMU Mbale Campus 03/11/2011     658.8101 ALS 37048 09/03/2015   03/11/2011 Book
    Dewey Decimal Classification     UMU Ngetta Campus UMU Ngetta Campus 09/11/2011     658.8101 ALS 37283 22/06/2017   09/11/2011 Book
    Dewey Decimal Classification     UMU Ngetta Campus UMU Ngetta Campus 10/11/2011 1   658.8101 ALS 37491 03/07/2017 26/08/2015 10/11/2011 Book
    Dewey Decimal Classification     UMU Ngetta Campus UMU Ngetta Campus 30/11/2011     658.8101 ALS 38001 30/11/2011   30/11/2011 Book
    Dewey Decimal Classification     UMU Ngetta Campus UMU Ngetta Campus 30/11/2011     658.8101 ALS 38002 30/11/2011   30/11/2011 Book
    Dewey Decimal Classification     UMU Ngetta Campus UMU Ngetta Campus 07/03/2012     658.8101 ALS 38510 07/03/2012   07/03/2012 Book
    Dewey Decimal Classification     UMU Ngetta Campus UMU Ngetta Campus 07/03/2012     658.8101 ALS 38511 07/03/2012   07/03/2012 Book
    Dewey Decimal Classification     UMU Rubaga Campus UMU Rubaga Campus 30/11/2011 2 1 658.8101 ALS 35864 25/05/2018 07/06/2017 30/11/2011 Book
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