Consumer behaviour and marketing action / Henry Assael

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Publication details: Cincinnati : 1994 South Western College PublishingEdition: 5th edDescription: xx, 749 [38] p. ; 30 cmISBN:

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Book

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Holdings
Current library	Call number	Status	Date due	Barcode
Archbishop Kiwanuka Memorial Library	658.8342 ASS (Browse shelf(Opens below))	Available		11940

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Previous	658.8303 KOS Dictionary of social and market research /	658.834 THO The information seekers; an international study of consumer information and advertising image	658.8342 ASS Consumer behavior and marketing action /	658.8342 ASS Consumer behaviour and marketing action /	658.8342 COH Buy me! : new ways to get customers to choose your products and ignore the rest /	658.8342 COH Buy me! : new ways to get customers to choose your products and ignore the rest /	658.8342 ENG Consumer behavior	Next

Includes bibliographical references and index

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