Consumer behaviour and marketing action / (Record no. 11940)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 006480000a22002050004500 |
| 001 - CONTROL NUMBER | |
| control field | 011940 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130429t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | M538844337 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | ASS |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 11940 |
| -- | 11940 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Assael, Henry |
| 9 (RLIN) | 25849 |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behaviour and marketing action / |
| Statement of responsibility, etc. | Henry Assael |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cincinnati : |
| Date of publication, distribution, etc. | 1994 |
| Name of publisher, distributor, etc. | South Western College Publishing |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 749 [38] p. ; |
| Dimensions | 30 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behaviour |
| 9 (RLIN) | 22673 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Motivational research (marketing) |
| 9 (RLIN) | 32956 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 20/06/2008 | 1 | 658.8342 ASS | 11940 | 29/04/2013 | 21/11/2009 | 20/06/2008 | Book |