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Consumer behaviour and marketing action /

Assael, Henry

Consumer behaviour and marketing action / Henry Assael - 5th ed. - Cincinnati : South Western College Publishing 1994 - xx, 749 [38] p. ; 30 cm.

Includes bibliographical references and index

ISBN: M538844337

Subjects--Topical Terms:
Consumer behaviour
Motivational research (marketing)

Dewey Class. No.: 658.8342 / ASS

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