Cases in strategic marketing / David Rosenthal and Lew G. brown

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Publication details: Upper Saddle River : 2000 Prentice-HallDescription: xiii, 610 p. : ill. ; 23 cmISBN:

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Holdings
Current library	Call number	Status	Date due	Barcode
Archbishop Kiwanuka Memorial Library	658.802 ROS (Browse shelf(Opens below))	Available		3009
Archbishop Kiwanuka Memorial Library	658.802 ROS (Browse shelf(Opens below))	Available		11782

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Previous	658.802 MAN Managing marketing performance 2008-2009	658.802 MCD Marketing plans : how to prepare them, how to use them /	658.802 POI Strategic marketing and the future of consumer behavior : introducing the virtual guardian angel /	658.802 ROS Cases in strategic marketing /	658.802 ROS Cases in strategic marketing /	658.802 SAC Winning the story wars : why those who tell--and live--the best stories will rule the future /	658.802 WAL Marketing strategy : a decision-focused approach /	Next

Includes bibliographical references and index

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