Cases in strategic marketing / (Record no. 11782)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 007500000a22002290004500 |
| 001 - CONTROL NUMBER | |
| control field | 011782 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250617120249.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130423t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130863599 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | ROS |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 11782 |
| -- | 11782 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rosenthal, David |
| 9 (RLIN) | 32832 |
| 245 ## - TITLE STATEMENT | |
| Title | Cases in strategic marketing / |
| Statement of responsibility, etc. | David Rosenthal and Lew G. brown |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River : |
| Date of publication, distribution, etc. | 2000 |
| Name of publisher, distributor, etc. | Prentice-Hall |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 610 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Decision making |
| 9 (RLIN) | 30262 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 9 (RLIN) | 65918 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Form subdivision | Managemen |
| General subdivision | Case studies |
| 9 (RLIN) | 32833 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brown, Lew G. |
| 9 (RLIN) | 32834 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 20/06/2008 | 658.802 ROS | 11782 | 20/06/2008 | 20/06/2008 | Book | |||||
| Dewey Decimal Classification | Archbishop Kiwanuka Memorial Library | Archbishop Kiwanuka Memorial Library | 23/04/2013 | 658.802 ROS | 3009 | 25/02/2015 | 23/04/2013 | Book |