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Cases in strategic marketing /

Rosenthal, David

Cases in strategic marketing / David Rosenthal and Lew G. brown - Upper Saddle River : Prentice-Hall 2000 - xiii, 610 p. : ill. ; 23 cm

Includes bibliographical references and index

ISBN: 0130863599

Subjects--Topical Terms:
Marketing--Decision making
Marketing --Management
Marketing --Case studies--Managemen

Dewey Class. No.: 658.802 / ROS

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