Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar

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Publication details: Amsterdam : 2004 ElsevierEdition: 1st edDescription: xxv, 465 p. : ill. ; 25 cmISBN:

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Book

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Holdings
Current library	Call number	Status	Date due	Barcode
Archbishop Kiwanuka Memorial Library	658.8 MCD (Browse shelf(Opens below))	Available		9983
UMU Rubaga Campus	658.8 MCD (Browse shelf(Opens below))	In transit from Archbishop Kiwanuka Memorial Library to UMU Rubaga Campus since 04/07/2023		9982

Includes index

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