Advertising, promotion and supplemental aspects of integrated marketing communications / Terence A. Shimp

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Publication details: New York : 1997 The Dryden PressEdition: 4th edDescription: xxiv, 589 p. : ill. (col.) ; 26 cmSubject(s):

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Holdings
Current library	Call number	Status	Date due	Barcode
Archbishop Kiwanuka Memorial Library	658.82 SHI (Browse shelf(Opens below))	Checked out	29/11/2013	13093

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Includes bibliographical references and index

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