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Advertising, promotion and supplemental aspects of integrated marketing communications /

Shimp, Terence A.

Advertising, promotion and supplemental aspects of integrated marketing communications / Terence A. Shimp - 4th ed. - New York : The Dryden Press 1997 - xxiv, 589 p. : ill. (col.) ; 26 cm

Includes bibliographical references and index

Subjects--Topical Terms:
Sales promotion

Dewey Class. No.: 658.82 / SHI

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