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Advertising, promotion and supplemental aspects of integrated marketing communications / (Record no. 13093)

MARC details
000 -LEADER
fixed length control field	006060000a22001810004500
001 - CONTROL NUMBER
control field	013093
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	130424t xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.82
Item number	SHI
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
--	13093
--	13093
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Shimp, Terence A.
9 (RLIN)	34145
245 ## - TITLE STATEMENT
Title	Advertising, promotion and supplemental aspects of integrated marketing communications /
Statement of responsibility, etc.	Terence A. Shimp
250 ## - EDITION STATEMENT
Edition statement	4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Date of publication, distribution, etc.	1997
Name of publisher, distributor, etc.	The Dryden Press
300 ## - PHYSICAL DESCRIPTION
Extent	xxiv, 589 p. :
Other physical details	ill. (col.) ;
Dimensions	26 cm
500 ## - GENERAL NOTE
General note	Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Sales promotion
9 (RLIN)	6331
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book
Source of classification or shelving scheme	Dewey Decimal Classification

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Checked out	Date last seen	Date last checked out	Price effective from	Koha item type
				Archbishop Kiwanuka Memorial Library	Archbishop Kiwanuka Memorial Library	20/06/2008	3	658.82 SHI	13093	29/11/2013	22/11/2013	22/11/2013	20/06/2008	Book