Cases in advertising and promotion management / John A. Quelch ; Paul W. Farris

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Publication details: Plano : 1983 BPIDescription: xvii, 811 p. : ill. ; 24 cmISBN:

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Holdings
Current library	Call number	Status	Date due	Barcode
Archbishop Kiwanuka Memorial Library	658.8 QUE (Browse shelf(Opens below))	Available		6213

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Previous	658.8 PET A preface to marketing management /	658.8 PET A preface to marketing management /	658.8 PRI Principles of marketing /	658.8 QUE Cases in advertising and promotion management /	658.8 REI Marketing management for the hospitality industry : a strategic approach /	658.8 REI Marketing management for the hospitality industry : a strategic approach /	658.8 REL Relationship marketing & customer relationship management /	Next

Includes bibliographical references and index

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