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Cases in advertising and promotion management /

Quelch, John A.

Cases in advertising and promotion management / John A. Quelch ; Paul W. Farris - Plano : BPI 1983 - xvii, 811 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 0256029326

Subjects--Topical Terms:
Sales promotion
Management

Dewey Class. No.: 658.8 / QUE

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