The information seekers; an international study of consumer information and advertising image [by] Hans B. Thorelli, Helmut Becker [and] Jack Engledow.

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TextPublication details: Cambridge, Mass., Ballinger Pub. Co. [1974, c1975]Description: xxx, 373 p. illus. 24 cmISBN:

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Holdings
Current library	Call number	Status	Date due	Barcode
Archbishop Kiwanuka Memorial Library	658.834 THO (Browse shelf(Opens below))	Available		50772

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Previous	658.83 STR Strategic marketing for microfinance institutions : the framework and experience of microsave /	658.83 STR Strategic marketing for microfinance institutions : the framework and experience of microsave /	658.8303 KOS Dictionary of social and market research /	658.834 THO The information seekers; an international study of consumer information and advertising image	658.8342 ASS Consumer behavior and marketing action /	658.8342 ASS Consumer behaviour and marketing action /	658.8342 COH Buy me! : new ways to get customers to choose your products and ignore the rest /	Next

"Published in cooperation with Consumer Research Institute."

Bibliography: p. 365-367.

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