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The information seekers; an international study of consumer information and advertising image

Thorelli, Hans Birger, 1921-

The information seekers; an international study of consumer information and advertising image [by] Hans B. Thorelli, Helmut Becker [and] Jack Engledow. - Cambridge, Mass., Ballinger Pub. Co. [1974, c1975] - xxx, 373 p. illus. 24 cm.

"Published in cooperation with Consumer Research Institute."

Bibliography: p. 365-367.

ISBN: 0884102653

LCCN: 74009635

Subjects--Topical Terms:
Consumers--United States.
Consumers--Germany (West)
Consumer education--United States.
Consumer education--Germany (West)
Advertising.

LC Class. No.: HC110.C6 / T47 1975

Dewey Class. No.: 658.834 / THO

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