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Mass customization : the new frontier in business competition / B. Joseph Pine II ; foreword by Stan Davis.

By: Material type: TextTextPublication details: Boston : Harvard Business School Press, c1993.Description: xxi, 333 p. : ill. ; 25 cmISBN:
  • 0875843727 :
Uniform titles:
  • the new frontier in business competition /
Subject(s): DDC classification:
  • 658.575 20 PIN
LOC classification:
  • HD45 .P537 1993
Contents:
Once upon a time -- The system of mass production -- The emerging system of mass customization -- Determining the shift to mass customization -- The old competition : how mass production companies faltered -- The new competition : how mass customization companies succeeded -- Developing a strategy for mass customization -- Mass-customizing products and services -- Transforming the organization for mass customization -- Exploring the new frontier -- Appendix: Research on market turbulence.
Item type: Book
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Holdings
Current library Call number Status Date due Barcode
Archbishop Kiwanuka Memorial Library 658.575 PIN (Browse shelf(Opens below)) Available 50168

Includes bibliographical references (p. 301-322) and index.

Once upon a time -- The system of mass production -- The emerging system of mass customization -- Determining the shift to mass customization -- The old competition : how mass production companies faltered -- The new competition : how mass customization companies succeeded -- Developing a strategy for mass customization -- Mass-customizing products and services -- Transforming the organization for mass customization -- Exploring the new frontier -- Appendix: Research on market turbulence.

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