Mass customization : the new frontier in business competition / B. Joseph Pine II ; foreword by Stan Davis.
Material type: TextPublication details: Boston : Harvard Business School Press, c1993.Description: xxi, 333 p. : ill. ; 25 cmISBN:- 0875843727 :
- the new frontier in business competition /
- 658.575 20 PIN
- HD45 .P537 1993
Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|
Archbishop Kiwanuka Memorial Library | 658.575 PIN (Browse shelf(Opens below)) | Available | 50168 |
Includes bibliographical references (p. 301-322) and index.
Once upon a time -- The system of mass production -- The emerging system of mass customization -- Determining the shift to mass customization -- The old competition : how mass production companies faltered -- The new competition : how mass customization companies succeeded -- Developing a strategy for mass customization -- Mass-customizing products and services -- Transforming the organization for mass customization -- Exploring the new frontier -- Appendix: Research on market turbulence.
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