Normal view MARC view ISBD view

Pine, B. Joseph.

Mass customization : the new frontier in business competition / B. Joseph Pine II ; foreword by Stan Davis. - Boston : Harvard Business School Press, c1993. - xxi, 333 p. : ill. ; 25 cm.

Includes bibliographical references (p. 301-322) and index.

Once upon a time -- The system of mass production -- The emerging system of mass customization -- Determining the shift to mass customization -- The old competition : how mass production companies faltered -- The new competition : how mass customization companies succeeded -- Developing a strategy for mass customization -- Mass-customizing products and services -- Transforming the organization for mass customization -- Exploring the new frontier -- Appendix: Research on market turbulence.

ISBN: 0875843727 : $29.95

LCCN: 92017506

Subjects--Topical Terms:
Technological innovations--Management.
Manufactures--Technological innovations--Management.
Service industries--Technological innovations--Management.
New products--Management.
Competition.
Mass production.

LC Class. No.: HD45 / .P537 1993

Dewey Class. No.: 658.575 / PIN