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Winning more business in financial services : how to score big with referrals and networking / Michael Salmon.

By: Material type: TextTextPublication details: New York : McGraw-Hill, c2012.Description: xiii, 224 pages : illustarations ; 24 cmISBN:
  • 9780071791847 (alk. paper)
  • 0071791841 (alk. paper)
Subject(s): DDC classification:
  • 23 332.10688 SAL
LOC classification:
  • HG4621 .S25 2012
Contents:
Setting objectives and preparing your strategy -- Building your network of essential partners -- Ask for introductions and getting what you want -- Doing the proper due diligence to make a great impression on referrals -- Speaking with referrals in a way that tilts the scale in your favor -- Making centers of influence become better referral sources -- Thriving in changing times -- Improving your efficiency and effectiveness -- Dealing with the what if's? -- Creating a referral network for life.
Summary: Offers advice on business networking, including how to develop new relationships, how to improve client acquisition results, and how best to track progress
Item type: Book
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Includes index.

Setting objectives and preparing your strategy -- Building your network of essential partners -- Ask for introductions and getting what you want -- Doing the proper due diligence to make a great impression on referrals -- Speaking with referrals in a way that tilts the scale in your favor -- Making centers of influence become better referral sources -- Thriving in changing times -- Improving your efficiency and effectiveness -- Dealing with the what if's? -- Creating a referral network for life.

Offers advice on business networking, including how to develop new relationships, how to improve client acquisition results, and how best to track progress

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