Powerlines : words that sell brands, grip fans, and sometimes change history / Steve Cone.
Material type:
TextPublication details: New York : Bloomberg Press, 2008.Edition: 1st edDescription: xviii, 251 p. : ill. ; 25 cmISBN: - 9781576603048 (alk. paper)
- 1576603040 (alk. paper)
- 658.802 22 CON
- HF6135 .C57 2008
Book
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Archbishop Kiwanuka Memorial Library | 658.802 CON (Browse shelf(Opens below)) | Available | 45531 |
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| 658.802 BRE Contemporary strategic marketing / | 658.802 BRE Contemporary strategic marketing / | 658.802 BRE Contemporary strategic marketing / | 658.802 CON Powerlines : words that sell brands, grip fans, and sometimes change history / | 658.802 CRA Strategic marketing / | 658.802 CRA Strategic management | 658.802 CRA Strategic marketing / |
Includes bibliographical references (p. 231-243) and index.
"Makes the case that a great slogan is the most important part of any marketing campaign and shows by means of many examples and some instruction how to create one"--Provided by publisher.
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