Powerlines : words that sell brands, grip fans, and sometimes change history /
Cone, Steve, 1950-
Powerlines : words that sell brands, grip fans, and sometimes change history / Steve Cone. - 1st ed. - New York : Bloomberg Press, 2008. - xviii, 251 p. : ill. ; 25 cm.
Includes bibliographical references (p. 231-243) and index.
"Makes the case that a great slogan is the most important part of any marketing campaign and shows by means of many examples and some instruction how to create one"--Provided by publisher.
9781576603048 (alk. paper) 1576603040 (alk. paper)
2008003444
Slogans.
Brand name products.
Marketing.
Advertising.
HF6135 / .C57 2008
658.802 / CON
Powerlines : words that sell brands, grip fans, and sometimes change history / Steve Cone. - 1st ed. - New York : Bloomberg Press, 2008. - xviii, 251 p. : ill. ; 25 cm.
Includes bibliographical references (p. 231-243) and index.
"Makes the case that a great slogan is the most important part of any marketing campaign and shows by means of many examples and some instruction how to create one"--Provided by publisher.
9781576603048 (alk. paper) 1576603040 (alk. paper)
2008003444
Slogans.
Brand name products.
Marketing.
Advertising.
HF6135 / .C57 2008
658.802 / CON