Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.
Material type:
TextSeries: The Irwin series in marketingPublication details: Homewood, Ill. : Irwin, 1987.Edition: 9th edDescription: xviii, 749 p. : col. ill. ; 25 cm. + 1 computer disk (5 1/4 in.)ISBN: - 0256036497
- 0256060517 (disk)
- 658.8 19 McC
- HF5415.13 .M369 1987
Book
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Archbishop Kiwanuka Memorial Library | 658.8 MCC (Browse shelf(Opens below)) | In transit from UMU Kabale Campus to Archbishop Kiwanuka Memorial Library since 15/02/2024 | 44446 | ||
| Archbishop Kiwanuka Memorial Library | 658.8 MCC (Browse shelf(Opens below)) | Available | 44447 | ||
| Archbishop Kiwanuka Memorial Library | 658.8 MCC (Browse shelf(Opens below)) | Available | 44448 | ||
| UMU Ngetta Campus | 658.8 McC (Browse shelf(Opens below)) | Available | 48110 | ||
| UMU Ngetta Campus | 658.8 McC (Browse shelf(Opens below)) | Available | 48111 |
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| 658.8 MAS Modern retailing : theory and practice / | 658.8 MAS Modern retailing : theory and practice / | 658.8 McC Basic marketing : a managerial approach / | 658.8 McC Basic marketing : a managerial approach / | 658.8 PAL International marketing / | 658.8 PER Basic marketing : a global-managerial approach / | 658.8 PER Basic marketing : a global - managerial approach / |
System requirements for disk (version 1.0): IBM PC.
Includes indexes.
Bibliography: p. 696-714.
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