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Basic marketing : a managerial approach /

McCarthy, E. Jerome

Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. - 9th ed. - Homewood, Ill. : Irwin, 1987. - xviii, 749 p. : col. ill. ; 25 cm. + 1 computer disk (5 1/4 in.) - The Irwin series in marketing .

System requirements for disk (version 1.0): IBM PC. Includes indexes.

Bibliography: p. 696-714.

ISBN: 0256036497 0256060517 (disk)

LCCN: 86082823

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .M369 1987

Dewey Class. No.: 658.8 / McC

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