Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

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Material type: Text

TextSeries: The Irwin series in marketingPublication details: Homewood, Ill. : Irwin, 1987.Edition: 9th edDescription: xviii, 749 p. : col. ill. ; 25 cm. + 1 computer disk (5 1/4 in.)ISBN:

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Holdings
Current library	Call number	Status	Barcode
Archbishop Kiwanuka Memorial Library	658.8 MCC (Browse shelf(Opens below))	In transit from UMU Kabale Campus to Archbishop Kiwanuka Memorial Library since 15/02/2024	44446
Archbishop Kiwanuka Memorial Library	658.8 MCC (Browse shelf(Opens below))	Available	44447
Archbishop Kiwanuka Memorial Library	658.8 MCC (Browse shelf(Opens below))	Available	44448
UMU Ngetta Campus	658.8 McC (Browse shelf(Opens below))	Available	48110
UMU Ngetta Campus	658.8 McC (Browse shelf(Opens below))	Available	48111

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System requirements for disk (version 1.0): IBM PC.

Includes indexes.

Bibliography: p. 696-714.

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