The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI / Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni.

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TextPublication details: New York : McGraw-Hill, c2009.Description: vii, 232 p. : ill. ; 24 cmISBN:

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Holdings
Current library	Call number	Status	Barcode
Archbishop Kiwanuka Memorial Library	658.8 MOE (Browse shelf(Opens below))	Available	44440
Archbishop Kiwanuka Memorial Library	658.8 MOE (Browse shelf(Opens below))	Available	44441
Archbishop Kiwanuka Memorial Library	658.8 MOE (Browse shelf(Opens below))	Available	44442

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Previous	658.8 McD Marketing plans : how to prepare them, how to use them /	658.8 MCD Market segmentation : how to do it, how to profit from it /	658.8 MOE The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI /	658.8 MOE The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI /	658.8 MOE The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI /	658.8 MOO Crossing The Chasm: Marketing and Selling High-Tech Products to Mainstream Customers/	658.8 MOR Elements of marketing /	Next

Includes bibliographical references (p. 214-219) and index.

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