The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI / Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni.

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Material type: Text

TextPublication details: New York : McGraw-Hill, c2009.Description: vii, 232 p. : ill. ; 24 cmISBN:

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Book

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Holdings
Current library	Call number	Status	Barcode
Archbishop Kiwanuka Memorial Library	658.8 MOE (Browse shelf(Opens below))	Available	44440
Archbishop Kiwanuka Memorial Library	658.8 MOE (Browse shelf(Opens below))	Available	44441
Archbishop Kiwanuka Memorial Library	658.8 MOE (Browse shelf(Opens below))	Available	44442

Includes bibliographical references (p. 214-219) and index.

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