Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy and Brigitte Nicoulaud

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Publication details: Harlow, England : c2012 Prentice Hall,Edition: 5th edDescription: xv, 578 p. : ill. ; 27 cmISBN:

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Holdings
Current library	Call number	Status	Date due	Barcode
Archbishop Kiwanuka Memorial Library	658.802 HOO (Browse shelf(Opens below))	Available		42268

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Includes bibliographical references and index

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