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Marketing strategy and competitive positioning /

Hooley, Graham J.

Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy and Brigitte Nicoulaud - 5th ed. - Harlow, England : Prentice Hall, c2012 - xv, 578 p. : ill. ; 27 cm.

Includes bibliographical references and index

ISBN: 9780273740933

Subjects--Topical Terms:
Target marketing.
Marketing--Management.

Dewey Class. No.: 658.802 / HOO

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