Library Catalogue
Image from Google Jackets
Image from Coce

Basic marketing : a global - managerial approach / William D. Perreault and E Jerome Mccarthy

By: Contributor(s): Material type: TextTextSeries: MarketingPublication details: Boston Mcgraw-Hill c2005Edition: 15th editionDescription: xli, 793 p. : col. ill. ; 29 cm. + CDISBN:
  • 0072525231
Subject(s): DDC classification:
  • 658.8 PER
Online resources:
Item type: Book
Tags from this library: No tags from this library for this title. Log in to add tags.

Archbishop Kiwanuka Memorial Library | Uganda Martyrs University P.O. Box : 5498 Kampala, Uganda
Tel : +256-(0) 382-277-901 or +256-(0) 382-410-611 / E-mail : library@umu.ac.ug